How to Build Trust with People | Simon Sinek

How to Build Trust with People
How to Build Trust with People

Harnessing the Power of Collective Belief: A Life-Changing Perspective

This article is a summary of the YouTube Video titled “How to Build Trust with People”. I recently came across an enlightening and powerful presentation on the role of collective belief in personal and professional success. The crux of the talk revolved around the power of ‘why’ and the human drive for a sense of belonging. By the way, Simon Sinek is someone whom I look up to very much.

Unpacking the Power of ‘Why’

The speaker initiated the dialogue by emphasizing that the most innovative and influential individuals and organizations operate differently than others. They start their journey by defining ‘why’ they do what they do, then focus on ‘how,’ and finally ‘what.’ This order is crucial because people aren’t primarily driven by what you do, but rather why you do it.

For example, let’s take Apple Inc. While there are many companies that manufacture computers, phones, and MP3 players, Apple stands out. This is because they started with their ‘why’ – challenging the status quo and thinking differently. The ‘how’ and ‘what’ followed, resulting in innovative products that we see today.

The Power of Collective Belief

The talk also emphasizes that our identity is influenced by the symbols of our beliefs, the products we buy, and the people we surround ourselves with. We are drawn towards people who share our beliefs because our survival depends on it. This mutual trust and belief boost our survival and progress.

Generosity – The Key to Fulfillment

One of the most striking insights was the speaker’s perspective on self-help and fulfillment. He argued that self-help often focuses on ‘me’ – how to be happy, how to be successful, how to achieve personal goals. However, true fulfillment comes from helping others.

Data from the Conference Board, a non-profit research group, supports this claim. According to a 2020 report, about 53% of Americans were unhappy at work (source: This dissatisfaction doesn’t stem from the job, pay, or benefits, but from a lack of mutual help and trust at work.

Lessons from a Homeless Experiment

The speaker narrated an experiment he conducted with a homeless person. This experiment was an allegory for corporate behavior, where companies focus on their achievements and qualities, much like the homeless person focusing on their needs. He changed the homeless person’s sign to address the potential giver’s concerns, resulting in increased donations. This approach parallels successful businesses that focus on the needs and concerns of their customers.

The Unifying Power of Shared Belief

Drawing on an episode from the TV show “Deadliest Catch,” the speaker highlighted the bonding power of shared beliefs and experiences. Even amidst intense competition, when a competitor was in danger, others rushed to his aid, driven by their shared identity as crab fishermen.

Final Thoughts

This presentation encourages us to foster a collective belief system and generous behavior, both personally and professionally.

  • Start with ‘why’: Identify your purpose and let it guide your actions.
  • Foster a sense of belonging: Surround yourself with people who share your beliefs and values.
  • Be generous: Act with the intention to help others, expecting nothing in return.
  • Address your customer’s needs: In business, focus on the needs and concerns of your customers rather than self-promotion.

By recommending this video, we aim to inspire individuals to tap into the power of collective belief and generosity. In doing so, we can foster a society that values mutual aid and fulfillment derived from helping others.

Remember, understanding people is understanding business. We are social animals, and our collective beliefs and actions have the power to drive change, inspire innovation, and ensure survival. Let’s make the most of it.


YouTube Video: How to Build Trust with People | Simon Sinek Motivation

How to Build Trust with People | Simon Sinek Motivation

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